Lure Love is winner of two awards from the Association of Great Lakes Outdoor Writers!

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Goal: See if I could get a bunch of vintage fishing lures that I could fish and report on for the Lure Love Podcast AND for it not to cost me any money. Result: I bought 1,118 fishing lures in the past four months and sold 606 of them, leaving me w…

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New from the Lure Love Podcast, it's the Anything Lure! (I always wanted to invent a fishing lure.)  

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We reached out to Louie's Lures to get some review samples because we were intrigued by both their baits and business model. Louie's Lures was started by Louie Rohrer, who has a long history of fishing and manufacturing in his family. Both his fa…

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The Lure Love Podcast website took third place for best website in the 2021 Association of Great Lakes Outdoor Writers annual competition, and podcast co-host Tim "Tackle Box" Bete snagged first place for best online article for his humorous essay, …

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I bought this 24-inch jerk bait replica recently and am trying to determine who made it. It might be a store display. The lure is made of wood and says "Russ's Lures 131" on the bottom. At first I thought it might be a promotional item for Russlure …

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May 24, 2021

Deer in a Kayak

At a circus, I once saw a chimpanzee on a tricycle. And on YouTube I’ve seen a dog on a skateboard and a squirrel on water skis. But those pale in comparison to what I saw last weekend while fishing. It was a deer in a kayak. I often see deer…

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You have to love the advertising videos for Karl’s Bait & Tackle. I always laugh at them. When I first saw one for Karl’s tackle insurance program, I thought it was a joke, but I was wrong. Karl's Bait & Tackle is a division o…

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March 14, 2021

Daiwa Tackle Barn Review

    I'm much more into lures than lure storage, but when I saw the Daiwa Tackle Barn, I immediately contacted Marc Mills, Daiwa's Marketing Field Specialist, because I knew I had to review it. There are a lot of tackle bags on the mar…

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March 13, 2021

The Buel spoon

Fishing spoons are concave on one side—curving inward—so they catch water and wobble. How a spoon wobbles depends on its shape and thickness. The deeper the spoon, the wider it wobble in the water. The flatter the spoon, the less it wobb…

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March 13, 2021

WW2 Emergency Fishing Kit

When I first saw this World War II Emergency Fishing Kit, I knew I had to buy it to see it in person, and it didn't disappoint. This kit and similar versions were created for pilots and life boats. The fishing kits were produced by the A…

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