Winner of multiple awards from the Outdoor Writers Association of America and the
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March 12, 2022

Al’s Goldfish: 70 years old and going strong

Al’s Goldfish: 70 years old and going strong

 Al’s Goldfish Lure Company, designer and American-made manufacturer of the classic Goldfish lure and other innovative fishing lures and accessories, is impressive because the brand has remained a legendary fish catcher for seven decades. Lure brands come and go, but Al’s has truly stood the test of time.

Listen to the podcast episode featuring Al’s Goldfish!

The Lure Love Podcast interview with husband and wife owners, Jeff and Mandy DeBuigne, covers the history of the Al’s flagship lure and the company, manufacturing processes, retrieval techniques, a few large fish stories, and fan testimonials cohosts Tim "Tackle Box" Bete and John "Crappie Hippie" King gathered for the episode.

“This is a very exciting time for Al’s,” said Mandy and Jeff. “Not only are we celebrating 70 years, but we are seeing great growth and are looking forward to expanding our lines in the coming years.”

Jeff and Mandy’s plans for the future of the company is to bring the brand’s name back to global recognition. Today, many of the improvements made during Al’s history are still maintained. The Goldfish lures are still made of solid marine brass, are plated by a jewelry-plater and individually hand-painted. All the gold lures are still plated in 22-karat gold, which makes them extremely shiny. They are then finished with top-quality components, so you don’t have to replace hooks and rings out of the package. All of Al’s lures are proudly made in the USA and backed with an “if you’re not satisfied, we’ll make it right by you” guarantee.

“It’s wonderful to see American lure craft still being practiced at Al’s,” said Bete. “The Lure Love Podcast motto is, ‘Why buy one lure when you can buy 103 — and if you’re going to buy 103 lures, make sure Al’s lures are among them.”


The new Al’s Goldfish Fish Wrap Saltwater Series lure, designed by Todd Corayer, aka The Fish Wrap Writer, has proven itself deadly on striped bass, bluefish, black sea bass, summer flounder, scup, cod and haddock as well. The colors – green back, light underbelly, and black spots — were specifically chosen to be most effective in all sorts of water conditions. It was built to catch fish in heavy surf, deep waters, and on bright sunny days where color and size matters. Green is the color you need for deep water, as it reflects light further below the surface of the water than red, orange or yellow – meaning fish can see it better in any water conditions. The side dots imitate menhaden, a primary forage fish for all sorts of species, and the unique side-to-side wobble of the Goldfish is irresistible to predatory fish.

The Fish Wrap Writer special edition is made in two weight options, ¾ oz. and 1 ¼ oz. As is the case with all Al’s Goldfish lures. For casting the 1 ¼-oz. weight is perfect for long casts from the rocks or from a boat when you don’t want to get the boat too close to a school of fish. The ¾ oz. weight is better for shallow water locations such as salt ponds but is still heavy enough that it casts over the breakers. When trolling, troll slowly (about two knots, plus or minus) with at least three feet of leader. Alternatively, both weight options are great for jigging at various levels in the water column or off the bottom – just drop the lure and let the Goldfish flutter catch the attention of bottom dwellers.

This lure is made from marine-grade nickel-plated brass coated with hard-baked enamel paints (like all of Al’s lures, it is hand painted), and features a custom teaser on a 3/0 single hook.